In conjunction with The 12th International Conference on Web Information System Engineering  (WISE 2011)

The 5th International Workshop on Personalization in Cloud and Service Computing (PCS 2011)

October 13-14, 2011, Sydney, Australia

Workshop proceeding will be published in Springer LNCS series

We are pleased to invite you once again to participate in the premier annual event of The International Workshop on Personalization in Cloud and Service Computing.

Personalization and context-awareness researches in the area of service, grid and cloud computing are emerging as an important topic with the transformation of Internet and Web from traditional linking and sharing of computers and documents (i.e., "Web of Data") to current connecting of people and things (i.e., "Web of People", "Web of Things", and "Web of People and Thing"). Adopting Service-Oriented Computing as a basic paradigm, the Grid and Cloud Computing approach focuses on the virtualization and transparent provisioning of resources and software. Under such paradigm, information and service supply faces a number of new challenges. For example, how to smartly deal with large amounts of services based on users' personalized needs, how to handle personalized service composition in a dynamic environment, and how to customize business processes according to stakeholders' preferences. Personalization for processes and services in such a dynamic environment is one of the most exciting trends in Grid/Cloud Computing today that holds the potential to enrich user experiences and make our daily life more productive, convenient, and enjoyable.

The topics of this workshop focus on all the aspects around personalized processes, services and data in the Service/Grid/Cloud Computing field, ranging from its theoretical foundations, supporting infrastructures, engineering approaches, to its applications and case studies.

Following the success of previous PGSC workshops, PCS 2011 will continue to provide a forum for researchers and practitioners to exchange new ideas, developments, and experiences on the personalization issues of processes and services in the Service/Gird/Cloud Computing field.


PCS 2011 welcomes papers that focus on novel solutions on the recent developments in the general areas of Web services/Service-Oriented Computing, Grid/Cloud Computing, Semantic Web, and Pervasive Computing. Topics of interests include, but are not limited to:

- Models and languages for formal specification of personalization
- Personalization in Grid/Cloud Computing and Pervasive Computing
- Service Personalization, Resource & Service Modeling, Service Matching
- Context & Situation-Aware Processes and Service Adaptation
- Personalization and Web services and Open Data technologies and standards
- Personalization Using Semantic Technologies
- Personalization in Emerging Environments, such as Smart Building and Smart City
- Requirement Engineering for Personalized and Evolvable Applications
- Personalized User Interfaces and Interaction Patterns
- Case Studies from Different Application Domains


Sep 1st, 2011 - papers submission deadline
Sep 21st, 2011 - notification of acceptance/rejection
Sep 31st, 2011 - submission of camera-ready papers


The paper must be submitted in Springer LNCS format.

Papers should contain original contributions not published or submitted elsewhere, and references to related state-of-the-art work. Authors of accepted papers are expected to present their work at the oral presentation.

All submissions should be electronic (in PDF) and will be peer-reviewed by a minimum of three program committee members.

Full papers accepted for the workshop will be included in the proceedings, published by Springer, LNCS Series. Please note that each accepted paper should have at least one author register and present the paper at WISE to get the paper published in the proceedings.

To submit your paper, please log into the PCS2011 submission webpage at


Workshop Chair

Chengfei Liu, Swinburne University of Technology, Australia
Yanbo Han, Institute of Computing Technology, CAS, China
Bernhard Holtkamp, Fraunhofer ISST, Germany
Bing Li, Wuhan University, China

Program Chair

Jian Yu, Swinburne University of Technology, Australia
Hong-Linh Truong, Vienna University of Technology, Austria

PC Members

Mahammad Ali Babar, IT University of Dennmark, Denmark
Jinjun Chen, University of Technology Sydney, Sydney
Marco Comerio, University of Milano-Bicocca, Italy
Paolo Falcarin, University of East London, UK
Hans-Georg Fill, Stanford University, USA
G.R Gangadharan, IBM India, India
Ligang He, University of Warwick, UK
Martin Hirsch, Dortmund University of Applied Sciences and Arts, Germany
Hien Le, Norwegian University of Science and Technology, Norway
Xitong Li, MIT, USA
Jiangang Ma, University of Adelaide, Australia
Fulvio Mastrogiovanni, University of Genoa, Italy
Maurizio Morisio, Politecnico di Torino, Italy
Tran-Vu Pham, HoChiMinhCity University of Technology, Vietnam
Fangzhong Qi, Zhejiang University, China
Stephan Reiff-Marganiec, University of Leicester, UK
Kurt Sandkuhl, University of Rostock, Germany
Aviv Segev, KAIST, Republic of Korea
Jun Shen, University of Wollongong, Australia
Michael Sheng, The University of Adelaide, Australia
Philippe Thiran, University of Namur, Belgium
Guiling Wang, Institute of Computing Technology,CAS, China
Manfred Wojciechowski, Fraunhofer ISST, Germany
Jinhua Xiong, Institute of Computing Technology,CAS, China
Jian Yang, Macquarie University, Australia
Muhammod Younas, Oxford Brooks University, UK
Xiaohui Zhao, Unitec Institute of Technology, New Zealand


Dr Jian Yu (
Dr Hong-Linh Truong (